any issues, fix them now. It is easier to resolve these issues before launch. Why? Because believe us, there will be a lot of other things to fix once the website is live. 3. Check SEO before and after launch Again, along with accessibility, this is another area that has been crucial throughout the website redesign process (read more details in the visual design and site development phases) . And to build a team and/or meet regularly on keyword strategy. After launch, take a close look at your web analytics to see what organic search terms visitors are using to find your site. Do it at least once a week. Also, take the time
to identify opportunities where you could rank high in search engines for topics your company and employees are experts on, and then create relevant content related to those topics. 4. Create an editorial content calendar Dear Content Creators and Contributors, I'm sorry to say this, but even after all the work you've put into the website, it's time employee email list to get back to content. To keep the website up-to-date, fresh, and on track to meet your goals, you should create an editorial calendar detailing every piece of content your team is working on, as well as any content that may be needed for upcoming events or product releases. Whether you update page content or write
a blog post once a week, having a content publishing schedule is important for SEO and maintaining a website that users actually want to visit. 5. Continually check the site for quality assuranceRemember that the Web is not a project? Yes, you should constantly check the quality of the new site. Don't let the quality of your site drop soon after launch. Mark Greenfield provided extensive advice on creating and establishing a web operating plan that includes maintaining quality. Check out our web guide “From Project to Process: Operational Thinking for Website Success” on how your team can create a web operations plan. 6. Use visitor feedback